BBC and conservation – spreading the message
The Natural History Unit in Bristol is the major producer of wildlife programmes for the BBC. Its output ranges from children’s programmes on CBBC, live programmes, radio and web stories, the Natural World strand, presenter and format programmes as well as the classic landmark series. How do the programme makers tackle conservation stories for the very different audiences? In this masterclass, discover how stories are sourced, how conservation issues are weaved in and explore the benefits it can bring to nature and the organisations and people fighting to protect it.
Steve Greenwood is a series producer at BBC Studios Natural History Unit and was formerly the series editor of the long running BBC Two strand Natural World. He has worked on the series Lost Land of the Jaguar, Sharks and most recently Mountain: Life at the Extreme.
Monica Hayes is Head of Marketing for BBC Earth, a global portfolio brand managed by BBC Worldwide that invites audiences everywhere to engage with the wonders of our universe. Monica leads the global marketing strategy for the amazing content, experiences and interactions, across multiple platforms including landmark series Planet Earth II and the forthcoming Blue Planet II.
Hayley Moore is the Brand Manager for BBC Earth, a global portfolio brand managed by BBC Worldwide that invites audiences everywhere to engage with the wonders of our universe. Hayley manages the marketing for BBC Earth’s landmark programmes such as Planet Earth II and Blue Planet II, whilst delivering marketing support for the brand’s theatrical releases, digital content and ancillary commercial activity. She works closely with BBC Worldwide’s regional offices to amplify our content to audiences globally.