How to turn amazing content into campaigns that deliver change

A practical, hands-on session where Peter Gilheany, PR director at Forster Communications, the social change PR agency, will take you through the key ingredients needed to turn your creative content into a campaign that reaches beyond the usual suspects and really engages different audiences, inspiring them to take positive action or change behaviour. He'll use case studies to illustrate each of the key ingredients and then run a practical challenge with all attendees to create a campaign from an example piece of creative content.

Peter has spent 20 years developing and implementing social change campaigns across almost every issue under the sun and worked with some of most influential organisations while doing so including Comic Relief, Sightsavers, WWF, Unicef, Bupa and RSPCA. He is an expert on how to use PR to drive positive change and the importance of reputation in extending the reach and impact of campaigns.



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