Story, brand, impact

How do you make a difference as a content creator and pay the bills?
We hear from photographers who have built their own brands in a noisy world, where commissions are as rare as hens teeth.
Whether you‘re a visual storyteller or NGO, this masterclass will explore how to get your stories out there, how to build your own audience and how to leverage it to help you tell the stories that most need told.

Will Burrard-Lucas is a professional wildlife photographer from the UK best known for creating innovative devices that allow him to gain unique perspectives. Through his work, Will hopes to inspire greater appreciation for the animals that share our planet and encourage conservation action.

Timothy Allen is an English photographer and filmmaker best known for his work with indigenous people and isolated communities around the world. He began his career in Fleet Street as a news photographer. After 7 years on staff at The Independent he left to pursue a freelance career and a subsequent 2 year contract with the BBC led him to branch out into filmmaking and production. He is the recipient of many awards in both photography and filmmaking and also runs a yearly photography scholarship (TAPSA). He lives in rural Wales with his partner and 3 children. 

Will Nicholls is a professional wildlife photographer and film-maker from the UK. He's been behind the lens since 2007, and soon won the title of Young British Wildlife Photographer of the Year (BWPA) in 2009. Having waved goodbye to his teenage years, Will is now a Zoology graduate and is embarking on a career in wildlife film. He specialises in rainforest habitats, thriving on the challenge and potential photographic rewards such a place can provide. He is also the founder of Nature TTL - - the leading resource online for nature photographers, frequented by thousands of readers every single day. An avid conservationist, Will has worked closely with Red Squirrels Northern England to save the endangered red squirrel. He strongly believes that utilising photography and film to spread conservation messages is the way forward in inspiring and promoting the environmental message.

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If you’re looking for information about a species, try National Geographic Photo Ark or IUCN Red List