You may have noticed that last week Wildscreen had a sneaky makeover. In celebration of our 40th Anniversary this coming October, we felt it was time to glow up our brand, and we woke up last week feeling beautiful!
But our cause for change is more than just keeping up appearances; we’ve come a long way over the last 40 years and we wanted our new branding and website to reflect that.
We were founded in 1982, with the first ever Wildscreen Festival and Panda Awards taking place to celebrate the innovation and talents of the ever growing, wildlife film industry. The camera view-finder frame was introduced to the Wildscreen branding nearly two decades ago, to signify the importance of the community of filmmakers and photographers who support our work.
As the years have gone by, Wildscreen has evolved to be much more than a film festival. We envision a world where natural world storytelling is inclusive, accessible and impactful and where nature is protected and thriving. By celebrating and championing authentic and diverse voices, our mission is to connect people with nature, through storytelling.
The new addition of quotation marks to our branding, speaks to this bigger picture. The view-finder and the quotation mark together, share the idea of framing something for it significance; it tells us to look here and value what you see. Nature has so many stories to tell, and there are so many hidden voices deserving representation and platforms for recognition. Our new colour scheme too, has been adapted to be more accessible, opening up stories to wider audiences.
We are making some exciting moves in 2022, which we hope this brand update will reflect.